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Auth0, now part of Okta Customer Identity Cloud, is a broad CIAM platform for teams building authentication, authorization, MFA, SSO, user management, and identity workflows into applications. Auth0 pricing is powerful but also easy to misread because the cost depends on use case, plan tier, monthly active users, enterprise features, add-ons, and whether the app is B2C or B2B.
This guide explains how Auth0 pricing works, where costs can expand, and when Datawiza may be a better fit for teams that need to add SSO or MFA to existing applications without rewriting login code. Pricing changes often, so treat the details below as a buyer checklist and verify the current numbers on Auth0’s official pricing page.
Auth0 Pricing at a Glance
As of July 17, 2026, Auth0’s public pricing page separated pricing by use case, including B2C and B2B, and by billing cadence. The public B2C monthly view showed Free, Essentials, Professional, and Enterprise options. The visible starting prices and included usage changed based on the selected monthly active user tier.
- Free: shown as $0/month in the public pricing view, with a generous starting MAU allowance and developer-friendly capabilities.
- Essentials: shown starting at $35/month in the public pricing view for smaller production projects, with higher limits and additional features.
- Professional: shown starting at $240/month in the public pricing view for teams that need more security capabilities, including enterprise MFA and enhanced protection features.
- Enterprise: contact-sales pricing for larger organizations, custom user and SSO tiers, SLAs, enterprise administration and support, advanced security features, and optional private deployment.
Those numbers are not universal. The selected use case, MAU count, annual versus monthly billing, enterprise connection needs, SCIM, custom domains, machine-to-machine usage, support, private deployment, and advanced security requirements can all change the final quote.
The Main Auth0 Pricing Drivers
Monthly Active Users
Auth0 pricing commonly starts with monthly active users. That is natural for customer identity: the more customers, partners, or end users authenticate, the more the identity platform needs to serve. For consumer apps, MAU-based pricing can be easy to model. For B2B apps, it can be harder because a few enterprise customers may bring many users, multiple organizations, enterprise SSO, directory sync, and audit requirements.
B2C vs. B2B Use Case
Auth0’s pricing page asks buyers to choose between B2C and B2B. That matters because B2B SaaS requirements usually include organizations, enterprise SSO, self-service SSO, SCIM, tenant-aware controls, and IT-admin onboarding. A plan that looks appropriate for a basic customer login flow may not be the plan that covers enterprise customer requirements.
Security and Enterprise Features
MFA, adaptive controls, enterprise MFA, enhanced attack protection, log streaming, custom domains, enterprise support, and private deployment can affect packaging. Buyers should review which features are included in the plan they are evaluating and which require an upgrade or add-on.
Implementation Cost
Auth0 is developer-friendly, but it still requires application integration. Teams often need to update login flows, SDKs, callbacks, sessions, user migration logic, tenant models, and downstream authorization behavior. That engineering cost may matter more than the subscription line item, especially for older apps.
Where Auth0 Is a Strong Fit
Auth0 is often a good fit when you are building or rebuilding customer identity as a core product capability. It can make sense when the application team owns the login experience, wants deep customization, and has engineering capacity for SDK-based integration.
- Greenfield SaaS applications that need embedded customer identity.
- Products that need custom registration, profile, tenant, and authorization flows.
- Teams that want a CIAM platform as part of the application architecture.
- Applications where the development team can change login, session, and user-management code safely.
Where Auth0 Pricing and Scope Can Become Harder
Auth0 can become harder to model when a team needs to protect many existing apps, older portals, or business-critical web applications that were not built around modern identity protocols. In those cases, the subscription is only one part of the decision. The bigger question is whether each application can absorb a login rewrite.
- Legacy apps where source-code changes are risky or unavailable.
- Partner, supplier, customer, or admin portals that need MFA quickly for compliance or insurance.
- Apps that already authenticate users, but need stronger access controls in front of the existing login.
- Organizations that want to use their existing IdP, or Datawiza built-in MFA, without moving every user into a new CIAM project first.
How Datawiza Pricing Is Different
Datawiza pricing is custom-scoped for each customer. Instead of publishing a one-size-fits-all public price, Datawiza prices based on the applications being protected, deployment model, identity integrations, support needs, rollout scope, and whether the customer needs Access Proxy, Agent Gateway, or both.
That matters because Datawiza is solving a different problem. Datawiza Access Proxy sits in front of existing web applications and enforces SSO, MFA, policy, headers, and audit at the access layer. Teams can use Datawiza built-in MFA or integrate with MFA from a preferred identity provider such as Microsoft Entra ID, Okta, Ping, Google, Duo, or Auth0.
For an Auth0 alternative focused specifically on adding MFA to existing apps, see Auth0 MFA alternative. For the broader no-code pattern, see no-code MFA for existing applications and add MFA to legacy apps without code changes.
Auth0 vs. Datawiza: The Practical Difference
The simplest way to compare the two is not “which one has the lower monthly price?” It is “what kind of identity project are we doing?”
- Choose Auth0 when you want a full customer identity platform embedded into the application and your team can modify the app.
- Choose Datawiza when you need SSO or MFA in front of existing web applications without rewriting login, migrating users, or waiting for every app team to ship code.
- Use both when Auth0 is the strategic CIAM platform, but Datawiza is needed to protect legacy, on-premises, partner, admin, or transitional apps during a staged migration.
Buyer Checklist Before You Compare Quotes
- How many applications need protection, and are they new apps or existing apps?
- Can each application safely support SDK, callback, and session changes?
- Is the main requirement CIAM user management, or is it MFA/SSO enforcement for existing apps?
- Do you need built-in MFA, existing IdP MFA, or both?
- Do external users need migration, account linking, or a new registration journey?
- What audit evidence, logs, and policy controls will compliance teams ask for?
FAQ
Is Auth0 pricing based only on monthly active users?
No. MAUs are a major pricing driver, but the final plan can also depend on B2C versus B2B use case, plan tier, enterprise SSO, SCIM, MFA level, security features, support, and deployment needs.
Does Datawiza publish fixed pricing like Auth0?
No. Datawiza uses custom pricing because deployments vary by app count, deployment model, identity providers, support requirements, and rollout scope.
Can Datawiza replace Auth0?
Sometimes, but not always. Datawiza is not a full CIAM replacement for every Auth0 use case. It is strongest when the goal is adding SSO, MFA, and access policy to existing web applications without changing app code.
Can Datawiza work with Auth0?
Yes. Datawiza can integrate with an existing identity provider, including Auth0, while enforcing access-layer controls in front of applications that are difficult to modify directly.
Bottom Line
Auth0 pricing makes the most sense to evaluate as part of a broader CIAM project. Datawiza pricing makes the most sense to evaluate when the urgent problem is protecting existing web applications with SSO, MFA, policy, and audit without a login rewrite.
If you are comparing Auth0 pricing because you need MFA or SSO on existing applications, Book a demo to review the application, identity, and rollout path with Datawiza.
