B2B customer SSO
Let each customer connect their preferred identity provider while your application keeps a consistent integration.
Multi-tenant SSO
Enable Multi-Tenant SSO for Applications
Datawiza Identity Brokering Service lets one application accept users from multiple customer, partner, workforce, or subsidiary identity tenants, even when the app supports only one SSO connection or no native SSO at all.
Use cases
Support more tenants without rebuilding the app
Partner portals
Support partner, supplier, vendor, and reseller users across separate identity tenants.
Subsidiaries and M&A
Bridge multiple enterprise tenants during consolidation, divestiture, or merger programs.
Apps with limited SSO
Add multiple SAML or OIDC connections when the application supports only one IdP or no SSO protocol.
How it works
Broker identity between tenants and the application
Connect many IdPs
Configure SAML or OIDC connections for customer, partner, workforce, or subsidiary identity providers.
Normalize the login path
Give users a predictable sign-in experience while routing each tenant to the right identity provider.
Bridge to the app
Forward trusted identity to the application using the pattern the app can support.
Centralize policy and logs
Manage tenant-level access, user attributes, and sign-in visibility in one place.
Best fit
Where multi-tenant SSO fits
This pattern is useful when users come from many organizations or identity tenants, but the application should not carry all of that complexity.
For broader B2B SSO context, see B2B SSO for SaaS.
Good candidates include
B2B SaaS applications that need customer-controlled SSO
Partner, supplier, vendor, reseller, and member portals
Enterprise apps shared across subsidiaries, business units, or acquired companies
Apps that currently support only one SAML/OIDC connection
Legacy or homegrown apps that need SSO without a deep authentication rewrite
Benefits
What teams get from identity brokering
Faster tenant onboarding
Add SSO connections without creating custom app work for every customer or business unit.
Cleaner app architecture
Keep identity-provider differences outside the application and reduce long-term auth maintenance.
Better user experience
Let users sign in with the identity provider they already use at work.
Central governance
Manage tenant access, policy, and sign-in visibility from a single access layer.
FAQ
Multi-tenant SSO FAQ
What is multi-tenant SSO?
Multi-tenant SSO lets one application accept sign-ins from multiple identity tenants, such as different customers, partners, subsidiaries, or workforce directories.
Can this work if the app supports only one SSO connection?
Yes. Datawiza can broker multiple identity providers in front of the application and present a simpler integration to the app.
Can this help with B2B customer SSO?
Yes. B2B SaaS and portal teams often use this pattern to support customer-controlled identity providers without custom work per tenant.
Does this require app code changes?
The goal is to minimize or avoid application changes by handling identity brokering at the access layer. The exact integration depends on how the app accepts trusted identity.
Plan your next tenant connection
Datawiza can review your app, tenant model, and identity provider requirements and show the cleanest path to multi-tenant SSO.