B2B SSO for SaaS

B2B SSO for SaaS Without a Code Overhaul

Empower your SaaS platform to offer Federated SSO and Bring Your Own IdP, enabling enterprise customers to sign in with the identity provider they choose, such as Okta, Microsoft Entra ID, Google Workspace, and more.

Datawiza provides a proxy-based path to enterprise SSO, so you can accelerate onboarding, keep control of your authentication logic, and avoid major rewrites.

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Enterprise customer access

B2B SSO with just a few clicks

Give enterprise customers the SSO experience they expect without building and maintaining every identity provider integration inside your product.

Multi-tenant Federated SSO

Let customers and partners access your application with the enterprise identity provider of their choice, including Microsoft Entra ID, Okta, Ping, Cisco Duo, Google Workspace, and more.

Quick implementation

Enable B2B SSO in hours instead of spending months on custom SDK, API, SAML, or OIDC integration work.

Multi-factor authentication

Let users activate MFA through their preferred identity provider so enterprise customers can keep their login security model.

Built-in security

Move to multi-tenant SSO with a proxy-based architecture designed by security experts instead of building every protocol path in-house.

What B2B SaaS SSO requires

Support enterprise identity without turning every customer into a custom project

B2B SSO for SaaS is more than a login button. Teams need a repeatable way to onboard customer identity providers, handle SAML and OIDC differences, support multi-tenant configuration, and give buyers the BYOI experience they expect.

Customer IdP onboarding

Enterprise customers expect to connect their own IdP, exchange metadata, test SAML or OIDC settings, and go live without waiting on custom engineering for every tenant.

Multi-tenant SSO

SaaS teams need tenant-aware routing, app-level policy, and a repeatable way to support different identity providers across customers.

Explore multi-tenant SSO

BYOI support

Bring your own identity lets enterprise buyers keep Microsoft Entra ID, Okta, Ping, Google Workspace, or another IdP as the source of authentication.

SAML and OIDC

A practical B2B SSO program usually needs both SAML and OIDC coverage, plus handling for certificates, claims, redirects, and logout behavior.

Build vs. buy

Building B2B SSO internally can pull teams into protocol edge cases and ongoing maintenance. A proxy-based model shifts that work out of the application.

Compare build vs buy

Proxy-based rollout

Datawiza reduces custom authentication work by putting the SSO integration layer in front of the application while your product keeps its existing core auth logic.

See the proxy pattern

Architecture

How Datawiza enables B2B SSO authentication

Acting as a reverse proxy, Datawiza integrates with identity providers on behalf of your application. Datawiza can manage the Access Proxy for you as a SaaS solution, or you can host it in your environment.

Supports SAML and OIDC with Microsoft Entra ID, Okta, Ping, Google Workspace, Cisco Duo, and other identity providers.
Configuration-based setup with minimal code change. No SDKs or APIs required.
A proxy-based path that lets SaaS vendors offer enterprise SSO while keeping authentication logic under control.

Follow the step-by-step B2B SSO tutorial

Datawiza proxy-based B2B SSO architecture

Why Datawiza

Why choose Datawiza for B2B SSO

Quick time to market

Datawiza requires only a few hours of integration time compared with months of heavy SDK and API work.

Lower expertise barrier

Configuration-based setup reduces the need for every developer to become an expert in SAML, OIDC, and enterprise SSO edge cases.

Flexible deployment options

Use Datawiza as a SaaS solution or deploy it into your own environment, on premises or in the cloud.

Cost efficiency

Keep engineering focused on product work while Datawiza handles the identity integration layer.

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BlogJune 17, 2025