Search
Close this search box.

Azure B2C MFA: Elevating Identity Security Without Coding via Datawiza

4 minutes read
azure b2c mfa

Online security has become a mainstay of any business’ digital strategy. With cyber threats lurking at every corner, protection and user authentication have taken on paramount importance. This is precisely where Azure AD B2C MFA (multi-factor authentication), also known simply as Azure B2C MFA, comes into play, fortifying your identity security while offering a seamless user interaction framework.

What is Azure AD B2C?

Azure Active Directory B2C (shortened as Azure AD B2C) is a customer identity and access management (CIAM) service by Microsoft, designed for your customer-facing web and mobile applications. It provides a scalable, secure solution for businesses to control how customers sign up, sign in, and manage their profiles when using your applications.

Azure AD B2C is built on the solid foundation of Azure Active Directory (Azure AD, now called Microsoft Entra ID), offering reliable, enterprise-grade, policy-based identity service. It facilitates the provision of secure access to your mobile and web applications using individual identities or social accounts. It provides an innovative way of offering tailor-made, scalable authentication solutions to applications based on user interaction.

Emphasizing on the scalability of Azure AD B2C, we witness how it automatically scales to meet the growing numbers of your customer base. It allows you unparalleled control over your customer’s registration journey while sticking to your corporate brand, thereby offering an uninterrupted, seamless user experience.

Exploring the Options of Azure B2C MFA

Grasping the functionalities of Azure AD B2C would be incomplete without an understanding of the strong security measures it leverages. A critical security measure housed within the Azure AD B2C suite is Multi-Factor Authentication (MFA). Let us navigate through the realm of MFA options provided under Azure AD B2C:

1. SMS-Based MFA

Azure AD B2C’s MFA can send a unique one-time verification code via SMS to the user’s registered mobile device during the authentication process. The user is granted access after they successfully input the correct verification code.

2. Phone Calls

Automated voice calls form another part of Azure AD B2C’s MFA methodology. Users would receive a voice call on their registered phone number and would be asked to verify their identity before getting access to the application.

3. Authenticator Apps

Azure AD B2C ramps up its MFA measures using authenticator apps like Microsoft Authenticator. These apps shoot real-time notifications to users’ smartphones, giving them the liberty to approve or deny access, thus adding another layer of security.

4. Email Verification

Another MFA method is the traditional email-based verification. Azure AD B2C would send a verification code to the user’s registered email address. Users have to input this code during the login process to gain access.

5. Customized Authentications

Azure AD B2C introduces its custom policy framework, empowering businesses to implement their personalized MFA processes, adding another dimension to their security protocols. You can incorporate your self-designed verification steps and even use third-party MFA providers as per your requirements.

Adding Azure B2C MFA to Apps Without Modifying the Code

Azure AD B2C provides unmatched security, ensuring a seamless user experience during application management. Whether you’re building a new app or improving an existing one, integrating it with Azure AD B2C lends you an advantage in managing access and ensuring the protection of your users’ data.

Microsoft offers thorough assistance for application integration with Azure AD B2C, from grasping their Identity Platform’s endpoint to incorporating various SDKs and libraries. However, while this approach is comprehensive, it may also be time-consuming and could potentially open the door to vulnerabilities.

Here is where Datawiza’s no-code solution comes to the rescue. Instead of modifying your application code to leverage the security features of Azure AD B2C—such as multi-factor authentication (MFA)—you can use Datawiza as a reverse proxy positioned in front of your applications. It mediates the interaction with Azure AD B2C, providing secure and effective user identity management. This way, you can benefit from seamless application integration across various platforms, ensuring top-tier security and an enhanced customer experience.

Connect with Datawiza

Interested in adding Azure AD B2C MFA to enhance your identity security? Visit our solution page to learn more. Or contact us at Datawiza directly!